How Marvel Actually Makes Movies Years Before Filming | Movies Insider

How Marvel Actually Makes Movies Years Before Filming | Movies Insider

Editor’s Note: Previs is a collaboration between previs artists, directors, producers, and other department heads. Directors have a role in guiding and producing the previs, and some furnish the storyboarding materials on which previs is based.

We talked to Hollywood’s busiest visualization studio, The Third Floor, to find out why visualization is the secret MVP of Marvel movies.

The Third Floor is one of the world’s top visualization studios and has worked on 19 of the 23 installments in Marvel’s “Infinity Saga.” From previs and stuntvis to techvis and postvis, The Third Floor’s work on Marvel movies runs through the entire production process. The first previsualizations of a Marvel film can begin well in advance of its release date, often before the screenplay is fully finished. Find out how Marvel visualizes its movies years before filmmaking and how this practice has helped the MCU rise its position of box-office dominance today.

The Third Floor has done visualization work for 2010’s “Iron Man 2”; 2011’s “Thor” and “Captain America: The First Avenger”; 2012’s “The Avengers”; 2013’s “Iron Man 3” and “Thor: The Dark World”; 2014’s “The Amazing Spider-Man 2” and “Guardians of the Galaxy”; 2015’s “Avengers: Age of Ultron” and “Ant-Man”; 2016’s “Captain America: Civil War” and “Doctor Strange”; 2017’s “Spider-Man: Homecoming,” “Thor: Ragnarok,” and “Guardians of the Galaxy Vol. 2”; 2018’s “Avengers: Infinity War,” “Deadpool 2,” “Ant-Man and the Wasp,” and “Venom”; and 2019’s “Captain Marvel,” “Avengers: Endgame,” and “Spider-Man: Far from Home.”

For more from The Third Floor:

How 8 Scenes Were Shot To Look Like One Take
How ‘Avatar: The Last Airbender’ Animated Its Realistic Fight Scenes | Movies Insider
How Sounds Are Faked For Nature Documentaries | Movies Insider


#Marvel #MoviesInsider #Insider

Insider is great journalism about what passionate people actually want to know. That’s everything from news to food, celebrity to science, politics to sports and all the rest. It’s smart. It’s fearless. It’s fun. We push the boundaries of digital storytelling. Our mission is to inform and inspire.

Subscribe to our channel and visit us at:
Insider on Facebook:
Insider on Instagram:
Insider on Twitter:
Insider on Snapchat:
Insider on Amazon Prime:
Insider on TikTok:
Insider on Dailymotion:

How Marvel Actually Makes Movies Years Before Filming | Movies Insider


Like it? Share with your friends!


What's Your Reaction?

hate hate
confused confused
fail fail
fun fun
geeky geeky
love love
lol lol
omg omg
win win



Your email address will not be published.

  1. I don’t ubderstand how New Star Wars movies are not made like this. So many scenes there are not well thought through & story line feels slapped on top of previous ones by a new story teller.

  2. My godfather actually did alot of the animation for Disney on infinity war and endgame (like the thanos face reveal they did was him) and he told me that they get told less about what they're making than the coffee guy haha

  3. Not that I don't already agree with Scorsese, but it's with videos like this I begin to agree with him even more. "It's like the directors are watching their movie come together" what a load of horseshit. At the end they even called film directors, "content creators" as the nail in the coffin but dare I say, the auteur's of the past are probably rolling in them.

  4. They got Spider-Man in 2016 in civil war. What if they were making this for endgame but what if that whole thing with Sony taking back Spider-Man happened and he just randomly shows up in Endgame.