Editor’s Note: Previs is a collaboration between previs artists, directors, producers, and other department heads. Directors have a role in guiding and producing the previs, and some furnish the storyboarding materials on which previs is based.
We talked to Hollywood’s busiest visualization studio, The Third Floor, to find out why visualization is the secret MVP of Marvel movies.
The Third Floor is one of the world’s top visualization studios and has worked on 19 of the 23 installments in Marvel’s “Infinity Saga.” From previs and stuntvis to techvis and postvis, The Third Floor’s work on Marvel movies runs through the entire production process. The first previsualizations of a Marvel film can begin well in advance of its release date, often before the screenplay is fully finished. Find out how Marvel visualizes its movies years before filmmaking and how this practice has helped the MCU rise its position of box-office dominance today.
The Third Floor has done visualization work for 2010’s “Iron Man 2”; 2011’s “Thor” and “Captain America: The First Avenger”; 2012’s “The Avengers”; 2013’s “Iron Man 3” and “Thor: The Dark World”; 2014’s “The Amazing Spider-Man 2” and “Guardians of the Galaxy”; 2015’s “Avengers: Age of Ultron” and “Ant-Man”; 2016’s “Captain America: Civil War” and “Doctor Strange”; 2017’s “Spider-Man: Homecoming,” “Thor: Ragnarok,” and “Guardians of the Galaxy Vol. 2”; 2018’s “Avengers: Infinity War,” “Deadpool 2,” “Ant-Man and the Wasp,” and “Venom”; and 2019’s “Captain Marvel,” “Avengers: Endgame,” and “Spider-Man: Far from Home.”
For more from The Third Floor:
https://www.youtube.com/channel/UCWPAERdkMKUNxw3cOBdDCQA
https://www.instagram.com/thethirdfloor_visualization/
https://thethirdfloorinc.com/
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https://www.youtube.com/watch?v=E_n_D9bub24
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https://www.youtube.com/watch?v=DJ86QWzI2Wo
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https://www.youtube.com/watch?v=AcmhWs7HM1c
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How Marvel Actually Makes Movies Years Before Filming | Movies Insider
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Because it's their job
They are already a very creative company so they don’t really need directors to be creative driving forces. Seems simple enough to me!
So that’s why marvel movies are so similar a lot of the time
And they still went ahead with Black Widow??
This is cool, but I think the director of the film needs to be included in the previs.
This is why all the MCU films are the same.
If anyone can find Thanos' official license, I’m a taker
Wait, y’all saying it’s all CGI?! Wow who knew they’re fake
Man I wonder what they’ve got going now, concidering this
This is why there's 250,000 different camera angles for a 30 second fight
I don’t ubderstand how New Star Wars movies are not made like this. So many scenes there are not well thought through & story line feels slapped on top of previous ones by a new story teller.
Zack snyder fans will be confused because according to them MCU is copied from his movies
Amazing they have this tech and still make shitty movies!
So that's why they hire inexperienced directors! Makes more sense now.
2:10 So, that's why black widow not as good as we want it
at this point, 5 years from now we will be able to buy a do it yourself marvel movie prebaked software. just punch in some information and press play
No wonder a lot of creative directors don’t want to work with marvel when the entire movie is already pretty much all planned out before they’ve even came on board
Omg just found out Lucrecia Martel turn down black widow damm as an Argie i would love to seen her version.
Or with other words Kevin feige makes movies .. Long before the y Cast the director in this Case the russos
Blade-In Making
My godfather actually did alot of the animation for Disney on infinity war and endgame (like the thanos face reveal they did was him) and he told me that they get told less about what they're making than the coffee guy haha
I'd be willing to bet money that the best marvel movies didn't use this floor don't ask me how i know I just have a guy feeling
Can we just appreciate the way Mandalorian was filmed? I have a feeling that’ll be the next phase of evolution. It’s pretty much peak pre-production.
Imagine having the ultimate responsibility of keeping the endgame ending a secret for 3 years…
Wait, are you telling me they don't just show up and improvise? Someone actually plans these things? Mind-blowing.
So they made a movie to make the released movie???
This seem like storyboarding but just kicked up quit a few notches
Not that I don't already agree with Scorsese, but it's with videos like this I begin to agree with him even more. "It's like the directors are watching their movie come together" what a load of horseshit. At the end they even called film directors, "content creators" as the nail in the coffin but dare I say, the auteur's of the past are probably rolling in them.
Unpopular opinion: the aesthetic of Marvel's movie is terrible, like watching a pixel soup. I miss organic movies like Jurassic park or LOTR
mcu ruined cinema
I guess it makes sense for movies that emphasizes on CGI, action scenes, big budget that sort of thing.
the thumbnail isn't 2 separate movies. one is game
I want to see these.
It's like story boards but digital
So basically movies are engineered
They don't use directors they use dialogers
The previs is really cool
They got Spider-Man in 2016 in civil war. What if they were making this for endgame but what if that whole thing with Sony taking back Spider-Man happened and he just randomly shows up in Endgame.
woah what
Looks like a PS3 game