What is 'normal'? | Unilever tries to be more ‘inclusive’


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What is 'normal'? | Unilever tries to be more ‘inclusive’



Unilever, the multi-billion-dollar company that owns brands such as Dove and Sure, has announced it will be dropping use of the word “normal” from products, and toning down its photo editing to be more inclusive of its customers.
In a statement on Tuesday, Unilever revealed that its brands would be “removing the word ‘normal’ from advertising and packaging” after 70 percent of people in a survey said the word had a negative effect and the beauty industry needed to be more inclusive.

Unilever President of Beauty & Personal Care Sunny Jain added in his own statement that the company was “committed to tackling harmful norms and stereotypes, and shaping a broader, far more inclusive definition of beauty.”

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