How Peloton and the Pandemic Changed Fitness

How Peloton and the Pandemic Changed Fitness

Peloton was already connecting millions to its unique brand of exercise when Covid struck, forcing gyms and studios to shutter. Since then, the company’s rise has been meteoric. As the world reopens, the fitness industry faces a landscape remade by the wildly popular stationary bike, alongside personalities new and old looking to take a slice of the market.

Like this video? Subscribe:
Become a Quicktake Member for exclusive perks:

QuickTake Originals is Bloomberg’s official premium video channel. We bring you insights and analysis from business, science, and technology experts who are shaping our future. We’re home to Hello World, Giant Leap, Storylines, and the series powering CityLab, Bloomberg Businessweek, Bloomberg Green, and much more.

Subscribe for business news, but not as you’ve known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world.

Visit our partner channel QuickTake News for breaking global news and insight in an instant.


Like it? Share with your friends!


What's Your Reaction?

hate hate
confused confused
fail fail
fun fun
geeky geeky
love love
lol lol
omg omg
win win


Your email address will not be published. Required fields are marked *

  1. $5,000 for a dogshit treadmill that's built worse than the conveyor belts use at a local grocery store and inadvertently doubles as a pet and children compactor?

    Darwin, are you not entertained?

  2. Serious question:

    For those of us who sank a lot of money into building out home gyms, what exactly is the appeal NOW of getting a gym membership?

    Before the calculation always came down to not wanting to shoulder the upfront cost of building a home gym that can replace what we get out of commercial gyms (whether that means an exercise bike, weight rack and weights, punching bag and jump rope…)

    This isn't a "sunk cost" issue as much as it is an issue that these new home gyms WERE sufficient for us for nearly a year now. The appeal of sharing a workout space is what now? The joy of awkward locker room conversations? Having to wait to use a communal shower? Navigating traffic to go work out? Having to work out at certain times of the day?

    Don't get me wrong I've had a lot of gyms that I LOVED going to over the years. I simply don't see the point of getting another gym membership. Yes, there's equipment that I don't have which a big gym might have, but NO ONE is using every piece of equipment in even a moderately sized commercial gym. As far as equipment goes, the calculation to me looks more like: should I get a membership to be able to use this one piece of equipment which I don't yet have? Can I purchase it and add to my collection? Or can I simply make do without it or purchase a cheaper alternative?

  3. Obesity is the outcome of eating to much food. It doesn't matter how healthy you eat. If you eat to much it is unhealthy. Stop the Lies obesity KILLS!

  4. Gyms like 24hrs are disgusting. I got a Pro-Form stepper, kettlebell & will eventually get something like Tonal cables on the wall with the nice screen, Bye bye gyms with employees who don't clean them!

  5. Gym businesses need to partner more with employers and apartment buildings. I feel like most people i know don't go to the gym because of traffic and long work schedules.

  6. I still think there's a future for athletic sports based on networked exercise machines. Several failed attempts (including mine) have shown that it won't be easy or fast, but eventually the tech will catch up.

  7. vr games. you dont feel your work out when your having fun, but your beat and sweating after! constant variety keeps it fresh and fun like no online exercise class can. vr treadmills (omni directional) take it to another level where your running, jumping, ducking and crouching in game.

  8. So you are predicting that avg life expectancy in the US will reverse the current trend, and start increasing again? That people will, on average, get back to a healthy weight? Or just rich people?

  9. If something becomes "like iPhone" (overpriced piece of tech)… it is game over for normal people.
    Thanks greedy entrepreneurs. You've clearly done your homework on "how to exploit crisis".

Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Voting to make decisions or determine opinions
Formatted Text with Embeds and Visuals
The Classic Internet Listicles
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Upload your own images to make custom memes
Youtube, Vimeo or Vine Embeds
Soundcloud or Mixcloud Embeds
Photo or GIF
GIF format