Why Fashion Brands Are Doubling Down on Sustainability | The Business of Fashion Show


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Why Fashion Brands Are Doubling Down on Sustainability | The Business of Fashion Show



For luxury executives including Kering Chief Executive Officer François Henri-Pinault, 2020 was the year in which the industry forever changed. Amid the arrival of the coronavirus, companies such as his suffered their worst year on record. Consumer behavior shifted even faster from brick-and-mortar to online as supply chains were disrupted. The upheaval has only made more urgent a critical question facing the biggest brands: How does the luxury industry continue to grow while also becoming more sustainable?

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37 Comments

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  1. M. Pinault's job is to grow his company and maximize shareholder returns. This is generally incompatible with achieving sustainability. Is it possible to make an ethical product and also improve your profitability? Most CEOs will choose profits over ethics. How can we change this? Consumers must demand changes. Thank you for at least attempting to address the question. We must keep pushing the industry for greater responsibility. Let them know that we are watching their behaviour.

  2. I'll believe it when I see it. Go to some places in Indonesia for instance, and you find river water so polluted by textile factories that rice grown with the water has more than 150x the safe Lead minimum. Chromium, arsenic, etc, etc.
    And that country is an exporter of rice too.

  3. Fast fashion is polluting the environment and peoples minds. Not constantly having the latest fashion will have zero impact to your lives..

  4. Cause the most vanity driven people are the most socially conscious? RIGHT that's why their second home is instagram-land where they are always Instagram happy.

  5. The host of the show has substance, but comes across as harsh, abrassive, and judgemental. Perhaps, framing the questions different or coming across (less) as an activist would do a good cause bettter service. Solving externalities will only help the environment to the extent that the luxury industry operates on. Perhaphs, setting a standard for the entire clothing industry (across the board) would be a better strategy. Also, better horizontal integration might be needed, and but also workign with the suppliers at the vertical level.

  6. I think the customer for luxury fashion is already promoting sustainability, in the sense that they consider their purchases as an investment rather than something disposable. While I was between jobs, I worked at a large Macy's. The employee discount allowed us to buy items from the sister company Bloomingdale's. One of my co-workers saved up her discretionary money for six months, so that she could purchase a Chanel handbag, something she had always dreamed of owning. When I asked her why she wanted this particular brand, she told me that she intended to pass the handbag on to her daughter, as a family heirloom. So the handbag would get a second, and maybe even a third life. That said, leather production is one of the most disastrous industries for the environment. The chemicals that are used to bleach and dye leather end up polluting the water system and the topsoil. There are leather tanneries in various parts of India, but not in the state of Uttar Pradesh, due to the majority of Hindus in the region. As a byproduct, the environment is in much better shape than other parts of India. It would be interesting to see a follow-up to this video focusing on sustainability in the luxury leather industry.

  7. I want ethical, sustainable wardrobe items that are made from natural fibers and materials that will biodegrade. I look for intrinsic re-use value, rather than re-sale value, which is an illusion in fashion, initial cost can never be recovered. A classic silk shirt in excellent condition is much more likely to attract a second owner than a trendy, cheap polyester top. People will buy new instead of low-quality secondhand. I want as many of my purchases to be reused as possible when I pass them on.

  8. If only the right wing governments around the world would address climate change with the same intelligence, commitment, informed decision making and compassion as anna wintour and the fashion industry

  9. 60% MORE A CLOTHING BOUGHT? Why? There is no reason for this…consumption from boredom? I would love to see the psychological WHY? I am a clinical psychologist and have treated patients with high debt and a shopping addiction…compulsions…OCD obsessive compulsive disorder. Not every excess shopper of course has an addiction. In this video there are no real soluioms proposed….especially the obvioius: BUY FAR LESS.

    I wear classic clothes, never fads. I have coats and blazers 20yrs old and they are still perfect an look perfect on me.I buy vintage. Or end of season exported abroad to where I live. I know many high end brands of bags especially BURN PRODUCTS to keep prices high…that was never mentioned here. I will never buy a designer bag though I could…I would rather out my money into more long term investments.

    They saying NOTHING real about sustainability here at all. Real sustainability for the environment of anyone who is really serious and not BSing about that means BUYING far less overall, buying no fast cheap fashion, not changing style of gold washed, plated jewelry fashion trends and fittings constantly! There is no way manufacturers want to make LESS, scale back, or want their customers to do so….this is all a huge con job and yes some of the worst treatment of workers are high end manufacturers…yet where do those workers go to work if production is cut? They dont want to go back to worming foeldtheir parents worked. I know because I am in Central America with lots of maquilladors. I lnoe people who work in them and thatnis whatnthey trll .e…they are all young early 20s. They want a life different from their parents butmthere is lottle.other manufacturing employmentnavailable here….manynhead to the US border hoping to male higher wages there…they are not starving nor are they homeless they just want better wages.

  10. They’re doubling down on sustainability…because they’re attempting to make themselves relevant. If nothing else, we’ve learned that the fashion industry, especially at its highest and lowest ends, are largely irrelevant.

  11. What we need.. is less clothing in the first place! LESS stuff in general. No "ethical" companies, or more this and stuff. Just LESS in general. But in our capitalist and consumerism-led society, it's basically impossible.

  12. Someday our children will look back at the age of fast fashion with the same disdain that we look at vehicles like the Hummer today. A waste of materials and bad for the environment.

  13. Start simple. Start producing less. Start demanding less. Focus more on quality and long lasting products instead of cheap but short lived ones. If millions of us did that, we will be doing great help to save the environment.

  14. Sustainability = Poor quality of fabric.
    In the name of Sustainability these millionaires and billionaires are duping us customers . Time to grow up and protest these people who are fooling all us consumers and flattening their pockets because of our ignorance in the name of sustainability

  15. It's so nice to talk about how everyone needs to buy more expensive clothing when most people can't afford to do so & in the guise of sustainability when it's most likely just going to make fashion companies richer…talk to me when old navy, asos or other low end sellers that the majority of people can afford are able to make fully sustainable product lines & still turn a profit.